You’ve heard it’s good to have a blog for your business, and why not? It’s free if you already have a website and pretty easy to get started. But then what?
A business blog is good because it can help you rank higher in google search by bring up your SEO (search engine optimization). It gives you fresh content for your social media, gives your customers a reason to keep in touch and shows prospects that you’re a legit company run by good people. All good things Here are some tips and ideas to get you going.
Tips for the Newbie Business Blogger
- Be consistent. Pick a schedule, like once a week, once a month, whatever, and do your best to stick to it.
- Tag your posts. This helps it get found. Tag words and phrases that someone interested in your post might be searching for. Check out the tags on this post for some examples.
- Format. Use heading formats throughout your post. Google likes that stuff. It picks up on phrases marked as Heading 1 and Heading 2 (maybe more?) so that’s kinda like adding more tags to your post.
- Add pictures. Breaks up the text, makes the page more fun and easier to read. Google “free stock photos” for images you can download. Some sites I use are Pixabay and Unsplash.
- Promote your post! After you publish the post on your blog, don’t just let it sit there. Share it on your social media, if you have an email list, send the link to your subscribers. Let people know it’s there!
Ideas for Business Blog Topics
- Is there something your customers or prospects ask all the time? Answer it in a post! When I was producing TV commercials, clients would always ask what they could do with a 15-second commercial. That would’ve been perfect for a blog post.
- Testimonials are always awesome, but don’t bury them on a testimonial page that nobody’s gonna look at. Post a quick video of your happy customer talking about how great you are (see 3 Video Tips for Non-Video People for help). Or ask a happy customer to email you a testimonial and post that. And take a pic of them and add that in too!
- Feature on a star employee (including a pic of course!). Talk about what they like to do in their free time, their family, their favorite thing about their job, even their least favorite thing as long as it’s funny. Share that post on your social media and tag the employee so their friends and family will see it. Everybody likes a business that values their employees.
Show what’s fun and unique about your company. How can you help your customers, how can you serve your community. Don’t try to sell something in every post cuz nobody’s going to read (or share) that. Be helpful. Be fun. Have a personality. May the Force be with you.