How I found my way to small business ownership
I’m about to become a full-time business owner for the second time in my life. The first time wasn’t exactly a failure, but it only lasted a little over a year. I was a freelance videographer. I had one great client but due to my complete fear of sales and self-promotion, I had no idea how to get another one. My client was willing to hire me, so I became an employee again.
And now here I am, 13 years, three jobs, two kids and one divorce later, about to quit my job and become a full-time business owner once again. Except this time I have those two kids, a mortgage and quite a bit of debt to take care of.
Part of me feels like I’m out of my mind. I’m totally capable of getting a job that pays enough that I wouldn’t be in the red every month. Something secure with health insurance and employer contributions to my IRA. That would be the smart thing to do. But that’s not what I’m going to do.
The road less traveled
Why? It’s not like I’ve wanted to do this my whole life. I never had an answer when people asked what I wanted to be when I grew up. I don’t feel like I’m a “road less traveled” kind of girl.
But in the last few years I’ve been doing a lot of thinking (mostly in therapy) about who I want to be, what makes me happy, and the example I want to set for my kids. I realized that something totally dorky that I wrote in my journal when I was in college – that I wanted to produce videos that made the world a better place – was still true. And I knew I wouldn’t be able to do that if I went after any of the job openings I was looking at.
My dream job, if I didn’t have to think about my mortgage or feeding my kids, would be to make videos that help us understand each other. Storytelling. Social justice work. Short of that, I want to make videos that help people. People who are following their dreams and people who are helping our community.
Time to Pop!
And that’s where Pop comes in. Our mission is to help small businesses and non-profits market themselves so they get more customers and more members. This is exactly what I was so afraid of doing for myself back in the day, but this time I have 9 years of experience making commercials for small businesses, and I have a business partner who knows sales, marketing and business.
Am I scared? Not really. Maybe that proves that I’m out of my mind. But I feel like we’d be crazy not to do this. I feel like all of my experiences, both personal and professional, have brought me to the point where I’m ready to do this, I can be good at it, and I can’t wait to start.